NIKE ARE BIG IN THE DANCE WORLD. BUT, AS A BRAND, THEY HAVE NEVER GIVEN DANCE THE ‘NIKE TREATMENT’. WE CREATED A HUGE CINEMA, SOCIAL AND OOH CAMPAIGN FOR EUROPE, MIDDLE-EAST AND AFRICA. ONE THAT FINALLY PUT DANCERS FRONT AND CENTRE.
While working at Wieden+Kennedy London, we were asked by Nike to help launch their new dance platform Own the Floor. Along with a pan european film campaign, We collaborated with their internal design team to develop a bespoke art direction and an European-wide campaign that showed their dance athletes' unique style.
The work was featured in OOH and store takeovers across London, Paris, Berlin, Milan and Barcelona.
